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Do you have a Twitter account for your company? If not, perhaps it’s time. Twitter is the #2 Social Media platform behind only Facebook. It has nearly 650 million users and is growing at a …
Trade shows are one of those particular things that are hard for companies to get right. You know you’ve got to do them, but most companies are content to recycle their same old booth, design, …
Technology is a wonder. In today’s world, there are a staggering array of “green” devices and techs you can use to dramatically reduce your company’s energy bills. In fact, if your state has “Net Metering” …
Negotiation is more art than science, but it is an art that anyone can learn. Most people go into a negotiation with a firm idea of what they want, and a laundry list of “stuff” …
Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” Yes, it’s right for your company because increasingly, that’s where your customers are. …
Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is to make your waiting and reception area come to life for your visitors. …
Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to do so. You’ve seen most, if not all of these …
In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. When your customers …
It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, a quick mass …
Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and enhance your natural skills. Below, …
September 15th, 2026
September 14th, 2026